Hospitality Sales and Marketing Resource

In these difficult economic times, Events Reinvented is a reliable and adaptable resource for business. Maximising return on investment, Events Reinvented offers a results driven, cost effective way of achieving your objectives, covering the full spectrum of Sales and Marketing support.

Understanding the needs of your business and helping generate increased sales is what we do best.

We have a wealth of experience in leisure services both within multinational chains and private hospitality areas and can assist you in increasing your business.

This may be for a variety of reasons:

•  A start up or pre-opening

•  Requirement to get established in the market

•  Assistance in improving sales

•  Raising awareness of your property

•  Marketing ideas and collateral production

The Possibilities are Endless .......................................

Sales and Marketing Skill Set

• Creating sales and marketing plans and implementing actions

• Reviewing and increasing sales market segmentation and existing contracts

• Boosting revenue and REVPAR

• Increasing conference and banqueting sales levels

• Face to face sales to corporate accounts

• Sales culture implementation

• RFP, On Line Bids and Tender Responses

• Mystery Guest Analysis

• Sales Audit 

• Providing local market information

• Information on local competitor hotel activity, rate structures and market share

• Focus on sales plan for conference and banqueting to improve conversion rates

• Training programs aimed at ‘in house’ front line staff e.g. enquiry handling, sales lead generation, overcoming objections and constructing a telesales call

• ‘Hands On’ training for direct sales staff in market segmentation, face to face appointments, effective time management and account development

• Field sales accompaniment and coaching

• Implementation of sales strategy tailored to individual hotel requirements

• Key account management e.g. identification of key accounts and relationship building

• Networking with business travel agents and developing relationships in turn with their key accounts to maximise production via GDS and other electronic booking systems

• Working closely with group/tour operators on Ad Hoc, Series and FIT requirements

• Working with conference and incentive agents to maximise potential business

• Collateral and literature design and production

• Exhibition stands and graphics

• Magazine and newspaper advertising

• Networking events/PR

• Copy writing and proof reading

• Exhibition representation

• Magazine Feature writing

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